Arts & Economic Prosperity 6 Study (AEP6)

AEP6 is the sixth economic impact study of the nonprofit arts and culture industry in the U.S. This study is conducted by Americans for the Arts approximately every five years to gauge the economic impact (on employment, government revenue, and household income) of spending by nonprofit arts and culture organizations and the event-related spending by their audiences. (Due to the unique nature of the realities of the global COVID-19 pandemic, the AEP6 study was postponed for 16 months.)

CHANGE THE CONVERSATION ABOUT THE ARTS
The arts bring us inspiration and joy, and make our community a beautiful place to live and work. But the arts do so much more.

The Cultural Coalition is excited to partner with Americans for the Arts to announce the launch of Arts & Economic Prosperity 6 (AEP6), the sixth national study of the economic impact of the nonprofit arts and culture industry.

While the arts have the potential to impact many aspects of our community, the truth is they also have a power all on their own. The arts are an open invitation to engage in our history, our heritage, our politics, the way we learn—in short, the arts are part of our daily lives, and play a role in all aspects of the human experience.

Economic impact studies such as these will expand the conversation about how many people view the arts. While most appreciate the cultural benefit provided to our community, few realize that our local arts industry supports jobs, generates government revenue, and is a cornerstone of tourism.

At the national level, AEP5 showed that the nonprofit arts industry generated $166.3 billion in economic activity, supporting 4.6 million jobs and generating $27.5 billion in government revenue. Locally, our arts industry generates $168 million in southeastern CT and we will have data for the northeast region for the first time from this study.  Our local nonprofit arts and culture organizations have been and will continue to be critical to our economic recovery.

We need your help to collect this data for AEP6. While part of a national study, our reports will be based on spending by our own local nonprofit arts and culture organizations as well as the event-related spending by their audiences (at local retail, parking, and restaurant establishments).

HOW YOU CAN HELP

CONDUCT AUDIENCE INTERCEPT SURVEYS AT ONE OF YOUR EVENTS (May 2022 to April 2023)
We will submit hundreds of surveys completed by people who attend arts events – urban, rural, free, ticketed, festivals, music, theater, large, small…all types of events in eastern CT!

Have an event coming up that we can coordinate to have audience intercept surveys collected?
We will provide you with a few survey format options, including QR code, paper survey, and link, as well as a script for introducing AEP6 to your event attendees (from the mic, in your playbill/program, etc.). Or, we can make arrangements for our volunteers to be at your event to conduct surveys.

Contact Elisa Haveles, AEP6 Audience Survey Coordinator, at E.Haveles@Culturesect.org

COMPLETE THE ORGANIZATIONAL ECONOMIC IMPACT SURVEY (Winter/Spring 2023)
Nonprofit arts and cultural organizations will be sent and asked to complete a detailed survey.

Eligible organizations in eastern CT include:
  • Traditional nonprofit arts and culture organizations, programs, events, venues, and facilities (e.g., performing arts, visual arts, museums, etc.)
  • Municipally owned/operated institutions, programs, venues, and facilities (e.g., a city-operated museum or gallery)
  • Unincorporated community arts and culture organizations and programs (i.e., without a formal legal status)
  • Fiscally sponsored arts and culture organizations, programs, events, venues, and facilities
  • Arts and cultural programs embedded in non-arts organizations (e.g., faith-based organizations, community/senior centers, health facilities, libraries, etc.)
  • College and university facilities such as galleries, theaters, and performing arts centers (not educational programming such as a College of Fine Arts)
  • Living collections such as botanical gardens, zoos, and aquariums
  • Historical and heritage societies (and other historical/heritage organizations or sites)
  • Private arts councils
  • Municipal arts agencies (e.g., an arts commission or a department of cultural affairs)

MONTHLY NEWSLETTER UPDATES
Watch for regular updates and news about AEP6 in our monthly newsletter. Sign up HERE.

STAY TUNED FOR MORE INFORMATION!
One of our team members may reach out to you about audience surveys at your event.

BE PART OF THE CULTURAL COALITION
If you are not a registered partner or member of the Cultural Coalition, please REGISTER today.
It’s FREE and easy!