AEP5 Arts & Economic Prosperity Study

THANK YOU Arts & Culture Nonprofits

Many thanks to the following nonprofits who submitted the Organizational Survey to Americans for the Arts during 2016.  The region’s first arts & culture economic impact report will be available in spring 2017.

1801 Richard Douglass House
Ancient Order of Hibernians
Artreach, Inc.
Avery Memorial Association
Children’s Museum of SECT
Colchester Historical Society
Connecticut College- Onstage Series
CT Songwriters Association
CT Storytelling Center
Denison Pequotsepos Nature Center
East Lyme Historical Society
East Lyme Puppetry Project
Eastern CT Symphony Orchestra
Emerson Theater Collaborative
Eugene O’Neill Theater Center
Florence Griswold Museum
Garde Arts Center
Greater Mystic Chamber of Commerce
Groton Public Library
Horses Healing Humans
Hygienic Art
Indian & Colonial Research Center
Jonathan Trumbull Jr. House Museum, LLC
ISAAC School
La Grua Center
Ledyard Historical Society
Lyman Allyn Art Museum
Lyme Art Association
Mashantucket Pequot Museum & Research Center
MS17 Art Project
Mystic & Noank Library
Mystic Art Association
Mystic Seaport
National Coast Guard Museum Association
National Theater of the Deaf
New London Community Orchestra
New London Chapter Of The American Guild Of Organists
New London Landmarks
New London Main Street
Noank Mystic Community Band
Norwich Arts Council
Norwich Community Development Corp
Norwich Historical Society
Old Lume Midsummer Festival
OpSail Connecticut
Preston Historical Society
Salt Marsh Opera
Sea Research Foundation/Mystic Aquarium
Slater Memorial Museum
Society Of The Founders Of Norwich (Leffingwell House Museum)
Southeastern CT Cultural Coalition
Stonington Community Center
Stonington Historical Society
U.S. Navy Submarine Force Museum & Historic Ship Nautilus
Visual Art Library
Writer’s Block Ink

Thank you to the following partners for their support of the Audience Intercept Surveys:  Children’s Museum of Southeastern CT, Connecticut College-onStage, Eugene O’Neill Theater Center, Florence Griswold Museum, Garde Arts Center, Greater Mystic Chamber of Commerce/Mystic Outdoor Arts Festival, La Grua Center, Lyman Allyn Art Museum, Mitchell College/Jaden Events, Mystic Aquarium, Mystic Seaport, Norwich Arts Center, Norwich Historical Society, Otis Library, Reliance House Gallery, and Slater Memorial Museum.

Support for the Southeastern CT Cultural Coalition’s participation in the AEP5
study comes from: The Alva Greenberg Fund, Charter Oak Federal Credit Union, Norwich Community Development Corporation, The Town of Stonington, and Borough of Stonington.

Southeastern CT Cultural Coalition Joins Americans for the Arts’ National Study of the Economic Impact of Spending by Nonprofit Arts and Culture Organizations and Their Audiences

The Coalition has joined the Arts & Economic Prosperity® 5, a national study measuring the economic impact of nonprofit arts and culture organizations and their audiences. The research study is being conducted by Americans for the Arts, the nation’s nonprofit organization advancing the arts and arts education. It is the fifth study over the past 20 years to measure the impact of arts spending on local jobs, income paid to local residents, and revenue generated to local and state governments.

As one of nearly 300 study partners across all 50 states plus the District of Columbia, the Southeastern CT Cultural Coalition will collect detailed financial data about our local nonprofit arts and culture organizations such as our theater and dance companies, museums, festivals, and arts education organizations. “Many people don’t think of nonprofit arts organizations as businesses,” said Wendy Bury, Executive Director of the Coalition, “but this study will make clear that the arts are a formidable industry in our community—employing people locally, purchasing goods and services from local merchants, and helping to drive tourism and economic development.”

The Coalition will also collect surveys from attendees at arts events using a short, anonymous questionnaire that asks how much money they spent on items such as meals, parking and transportation, and retail shopping specifically as a result of attending the event. Previous studies have shown that the average attendee spends $24.60 per person, per event, beyond the cost of admission. Those studies have also shown that, on average, 32 percent of arts attendees travel from outside the county in which the arts event took place, and that those cultural tourists typically spend nearly $40 per person—generating important revenue for local businesses and demonstrating how the arts drive revenue for other businesses in the community.
Surveys will be collected throughout calendar year 2016. The results of the study will be released in June of 2017.

Bury says, “This study will show that when we support the arts in Southeastern CT, we are making an investment in an industry, one that supports jobs and generates government revenue, and is the cornerstone of tourism.”

According to Americans for the Arts’ most recent national study, the nonprofit arts industry generated $135.2 billion in total economic activity and supported 4.1 million full-time equivalent jobs during 2010, resulting in $22.3 billion in federal, state and local government revenues. The $135.2 billion total included $61.1 billion in spending by arts organizations and $74.1 billion in event-related spending by their audiences on items such as meals, local transportation and overnight lodging. Complete details about the fiscal year 2010 study are available at

“Our Arts & Economic Prosperity series demonstrates that the arts are an economic and employment powerhouse both locally and across the nation,” said Robert L. Lynch, president and CEO of Americans for the Arts. “Leaders who care about community and economic vitality can feel good about choosing to invest in the arts. Nationally as well as locally, the arts mean business.”
Americans for the Arts’ Arts & Economic Prosperity 5 study is supported by The Ruth Lilly Fund of Americans for the Arts. In addition, Americans for the Arts’ local and statewide study partners are contributing both time and a cost-sharing fee support to the study.

For a full list of the nearly 300 Arts & Economic Prosperity 5 study partners, visit